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World Building At Newell Strength

Going all the way back to high school, my brothers would always get a kick out of my crew.

Somehow, I would always attract the most interesting people, people that on the surface, seemed to have nothing in common with me.

These people were outsiders, living to the beat of their own drummer, and to be fair, I was as pulled to them as they were to me.

And that magnetic pull has never stopped.

Just a few weeks ago, one of our newer members commented to my brothers at one of our Saturday morning ‘Meathead’ workouts, ‘Where does your brother find these people? He attracts them like non-other’.

And its all said in good humor.

But when you look back throughout the years, Newell Strength has its own weird, unique culture. That’s part of what creates a unique, family-like atmosphere.

I call it ‘world building’.

Odds are, if you join us at Newell Strength, sooner or later, you will get a nickname.

It’s a part of the deal.

Be weird, because we are all weird, no need to hide it.

Be unconventional - Kyle Newell

P.S-We are bringing back our legendary athlete summer training program. It begins in 2 weeks, you can find out more here. Spots are limited, we are taking 10 athletes per each location. https://www.newellstrength.com/6-week-athlete

P.P.S-Our annual Block Party is back. On June 12th at 3 PM, mark it on your calendar. All are welcome, there will be a bounce house for the kids, grill will be going, the Wine Guys next door will be having tastings and more. Spread the word:)

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